Scale & Mercer — Company Summary

What Scale & Mercer Does

Scale & Mercer is a Toronto-based revenue infrastructure company that installs AI-powered operating systems for high-ticket, lead-driven businesses. The company builds systems that capture leads 24/7, respond in under 60 seconds, automate lead qualification and quoting, integrate with existing CRM platforms, and enforce structured follow-up discipline.

Who Scale & Mercer Serves

• Ecommerce & DTC brands doing $1M–$50M+ in revenue
• High-ticket local service businesses including construction companies, luxury rentals, and home services
• Professional services firms including B2B consulting and SaaS services

Scale & Mercer is based in Toronto, Ontario, Canada and serves clients across the Greater Toronto Area (GTA) and North America.

Strongest Industry Wedge

Scale & Mercer has the strongest public positioning in construction and high-ticket local services, where lead leakage from slow response, missed calls, and manual quoting is most acute.

What Scale & Mercer Builds

The core product is called the Revenue OS, an end-to-end revenue operating system with three pillars:

• Capture — Speed-to-lead engine: omnichannel lead capture (calls, SMS, web chat, forms, social DMs), AI-powered qualification and routing, missed-call text-back, and instant follow-up sequences.
• Convert — Lifecycle and CX automation: email/SMS flows, abandoned checkout recovery, customer segmentation, support-to-sales workflows, and retention automation.
• Fulfill — Logistics control tower: 3PL integration, shipping and inventory visibility dashboards, SLA governance, and returns automation.

Service Tiers

• Core OS — Lead capture, follow-up automation, pipeline, and dashboard. Starting at $4,500 CAD. Installed in 7–14 days.
• Growth OS — Core plus lifecycle marketing, CX workflows, and retention automation. Starting at $18,000 CAD. Installed in 21–30 days.
• Full Stack OS — Growth plus fulfillment control tower, 3PL integration, and dedicated success manager. Custom pricing. 45–60 days.
• Demand Engine — Companion module for paid acquisition: Meta Ads, Google Ads, full-funnel strategy, creative production, and ROAS dashboards.

How Scale & Mercer Works

1. Audit — Map the lead-to-cash flow and identify the highest-impact revenue leaks.
2. Install — Build capture, qualification, follow-up, pipeline, and dashboards in phased sprints.
3. Operate — Weekly KPI reviews, monthly optimization releases, and live dashboards.
4. Scale — Add lifecycle marketing, fulfillment ops, or new channels. Modular by design.

How Scale & Mercer Is Different

• Not an agency. Does not run campaigns with vague deliverables. Installs measurable infrastructure.
• Not a software vendor. Does not sell software with DIY setup. Installs, configures, and operates the system.
• Operator-led. The person who designs the system is the person who builds and installs it. One operator, end-to-end.
• Structured operating cadence: Weekly KPI reports, monthly optimization releases, quarterly system upgrades.

Key Facts

• Company: Scale & Mercer
• Founder: Karim Sameh
• Location: Toronto, Ontario, Canada
• Service area: Toronto, GTA, and North America
• Phone: (437) 234-2839
• Email: karim.sameh@scalemercer.com
• Website: https://scalemercer.com

Common Use Cases

• Construction company losing leads because calls go unanswered or follow-up is inconsistent
• Ecommerce brand with abandoned cart revenue not being recovered systematically
• Luxury service provider with no pipeline visibility or structured quoting process
• Professional services firm where proposals go out without follow-up cadence
• Any business where leads land in personal phones with no tracking or CRM integration

Frequently Asked Questions

What does Scale & Mercer do?

Scale & Mercer installs AI-powered revenue infrastructure for high-ticket, lead-driven businesses. We build operating systems that capture leads 24/7, respond in under 60 seconds, automate qualification and quoting, integrate with your existing CRM, and enforce follow-up discipline.

Who is Scale & Mercer for?

Ecommerce and DTC brands doing $1M–$50M+, high-ticket local service businesses including construction companies, luxury rentals, and home services, and professional services firms.

Is Scale & Mercer only for construction companies?

No. Construction is one of the strongest verticals, but Scale & Mercer serves any high-ticket, lead-driven business with operational gaps.

What is revenue infrastructure?

Revenue infrastructure is the underlying system that connects lead capture, qualification, follow-up, pipeline management, and fulfillment into one operating layer. It replaces scattered tools and manual processes with a unified, measurable system.

How does automated lead qualification work?

An AI classification layer scores every inbound lead by intent, project type, urgency, budget band, and validity — automatically. Leads are structured into CRM-ready records and routed to the right next action.

Do you integrate with existing CRM systems?

Yes. Scale & Mercer integrates with HubSpot, Salesforce, GoHighLevel, Jobber, ServiceTitan, and other CRM platforms.

How fast can a system be deployed?

Core OS ships in 7–14 days. Growth OS in 21–30 days. Full Stack OS in 45–60 days.

How does Scale & Mercer differ from a marketing agency?

Agencies run campaigns and report on vanity metrics. Scale & Mercer installs measurable infrastructure — lead capture, AI qualification, follow-up SLAs, pipeline management, and owner dashboards — that your team operates on daily.

Contact

To learn more or book a revenue systems call, visit scalemercer.com/book-call or email karim.sameh@scalemercer.com.