<?xml version="1.0" encoding="UTF-8"?>
<!--
  Move 88 — sitemap refresh.
  Added /about and /audit (Phase 1 new pages).  Clean URLs throughout
  (cleanUrls: true in vercel.json).  All lastmod stamps refreshed.
  Image caption copy aligned to team-positioning (Move 87).
-->
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    <loc>https://scalemercer.com/</loc>
    <lastmod>2026-05-10</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <image:image>
      <image:loc>https://scalemercer.com/brand-assets/og-image.png</image:loc>
      <image:title>Scale &amp; Mercer — Revenue OS for Shopify Brands</image:title>
      <image:caption>Toronto-based revenue operations team. The Shopify Revenue Operating System — capture, convert, retain, reactivate, compound. Built on Klaviyo, Recharge, Postscript, Triple Whale, Loop, Yotpo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://scalemercer.com/brand-assets/karim-sameh.jpg</image:loc>
      <image:title>Karim Sameh — Founder, Scale &amp; Mercer</image:title>
      <image:caption>Founder and CEO of Scale &amp; Mercer. Toronto-based revenue infrastructure operator.</image:caption>
    </image:image>
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    <loc>https://scalemercer.com/audit</loc>
    <lastmod>2026-05-10</lastmod>
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    <loc>https://scalemercer.com/packages</loc>
    <lastmod>2026-05-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
    <image:image>
      <image:loc>https://scalemercer.com/brand-assets/og-image.png</image:loc>
      <image:title>Scale &amp; Mercer — Shopify Revenue OS Packages</image:title>
      <image:caption>Audit · Installs · Managed · Partnership. CAD pricing, four partners per quarter.</image:caption>
    </image:image>
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    <loc>https://scalemercer.com/about</loc>
    <lastmod>2026-05-10</lastmod>
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    <image:image>
      <image:loc>https://scalemercer.com/brand-assets/karim-sameh.jpg</image:loc>
      <image:title>About Scale &amp; Mercer — A team of operators</image:title>
      <image:caption>Founder-led, senior-built. Toronto. Four partners per quarter.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://scalemercer.com/privacy</loc>
    <lastmod>2026-05-10</lastmod>
    <changefreq>yearly</changefreq>
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  <url>
    <loc>https://scalemercer.com/terms</loc>
    <lastmod>2026-05-10</lastmod>
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